At www.wavespackaging.co.uk ("we," "our," or "us"), we are committed to protecting your privacy and ensuring your personal information is handled securely and transparently. This Privacy Policy explains how we collect, use, and safeguard your information when you use our website or purchase from us.

This policy complies with the UK General Data Protection Regulation (UK GDPR) and other relevant UK data protection laws.

1. Information We Collect

We may collect the following types of personal data :

1.1 Information You Provide Directly

• Full name, email address, phone number, and delivery address.
• Payment details (processed securely by third-party providers; not stored by us).
• Account login details (if applicable).
• Correspondence, including feedback, inquiries, and complaints.

1.2 Information Collected Automatically

When you visit www.wavespackaging.co.uk , we automatically collect information about your interaction with our site, including :

• Your IP address and approximate location.
• Browser type and version, device type, and operating system.
• Pages you visit, the time spent on each page, and navigation paths.
• Referring websites or sources, such as search engines or social media.

2. Use of Google Analytics and Tracking Technologies

We use Google Analytics and similar tools to monitor website performance and enhance your experience. These tools collect information such as :

• How users navigate our website.
• Pages visited, time spent, and actions taken.
• User demographics and interests (where available).

2.1 Cookies and Similar Technologies

Cookies are small files stored on your device to improve your browsing experience. We use cookies for :

Cookies Uses	Details
Necessary Functions	To enable core website operations.
Analytics	To measure traffic and website performance.
Advertising	To deliver tailored marketing messages.

You can manage your cookie preferences or disable cookies through your browser settings. For more details, refer to our Cookie Policy https://allaboutcookies.org .

2.2 Opting Out of Google Analytics

To prevent Google Analytics from tracking your activity, you can use the Google Analytics Opt-Out Browser Add-on : https://tools.google.com/dlpage/gaoptout.

3. How We Use Your Data

We process your data to :

• Process and deliver orders, including payment and shipping.
• Respond to inquiries, complaints, or feedback.
• Improve our website, products, and services.
• Analyze website usage via tools like Google Analytics.
• completely with legal and regulatory obligations.
• Send marketing communications (only with your consent).

4. Sharing Your Data

We may share your personal data with trusted third parties, such as :

• Payment Providers : For secure payment processing.
• Delivery Partners : To fulfill and deliver orders.
• Analytics Providers : Such as Google Analytics, to analyze website performance.
• Legal Authorities : When required to comply with applicable laws.

We do not sell or share your personal information for unrelated purposes.

5. Your Rights Under UK GDPR

You have the following rights under the UK GDPR :

UK GDPR	Details
Access	Request correction of inaccurate or incomplete data.
Correction	Request correction of inaccurate or incomplete data.
Erasure	Request the deletion of your personal data, subject to legal requirements.
Restriction	Request that we limit the processing of your data.
Objection	Object to the processing of your data, especially for marketing.
Data Portability	Request your personal data in a machine-readable format.
Withdraw Consent	Withdraw your consent to marketing communications at any time.

To exercise your rights, email us at sales@wavespackaging.co.uk.

6. Data Retention

We retain your data only as long as necessary for the purposes outlined in this policy or to completely with legal obligations :

• Orders and Transactions : Retained for 7 years for tax and legal purposes.
• Marketing Preferences : Retained until you unsubscribe or request deletion.

7. Security of Your Data

We use technical and organizational measures to protect your personal data, including :

• Restricted access to personal data.
• SSL encryption for secure transactions on www.wavespackaging.co.uk.
• Regular system monitoring to prevent unauthorized access or breaches.

8. International Data Transfers

If your personal data is transferred outside the UK or EEA, we ensure that appropriate safeguards, such as Standard Contractual Clauses, are in place to protect your data.

9. Complaints

If you have concerns about how we handle your personal data, please contact us at sales@wavespackaging.co.uk.

You can also file a complaint with the Information Commissioner’s Office (ICO) :

Website: https://ico.org.uk

Telephone: 0303 123 1113

10. Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in regulations or our business practices. The most current version will always be available on this page, with the effective date updated accordingly.

Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us :

Website: www.wavespackaging.co.uk

Email: sales@wavespackaging.co.uk